At some point during 2014, there were reports
from Jordan Brand (the company that creates Air Jordans) that they would produce re-mastered versions of their shoes in 2015.
The idea of the re-mastered Jordan is that they’d be produced with higher quality materials to combat the outcry from consumers that the shoes were made with cheap materials.
From hearing of the whole re-mastered concept, I viewed it as an excuse to raise prices.
Fast forward to 2015. Most people who have a love for sneakers, as I do, have had a chance to buy at least one pair of these so-called “re-mastered” Air Jordans. Personally, I have purchased three pair of the “re-mastered” shoes. I purchased the Columbia 4’s, the Oreo 4’s, and the Bulls Over Broadway 10’s.
The quality of the materials on both pair of 4’s is just about the same as Jordan 4’s that I’ve purchased in the past. I must say that the leather on the Bulls Over Broadway 10’s is exquisite though.
Jordan Brand has raised the prices of their shoes every year for the last few years. I don’t see that trend changing any time soon. I’m in no way saying that you as the consumer shouldn’t be pleased with the product you buy, but understand that the nature of business is to always make more money.
The more the product costs to make, the more the consumer will ultimately be forced to pay for that particular product.
To answer the question, are the re-mastered Air Jordans worth the steep price tag? There is no right answer. To those who routinely purchase sneakers, that answer will be yes. To those who don’t, that answer will be no.
I will say this, though: with the steep price for shoes these days, every single shoe that I buy I will really want. It’s not like the old days when I could buy a bunch of stuff I only somewhat wanted.
If I did that now, I would be broke.
Photo by Mack Davis